Listing Reference: SABC-SA-GRAD2025
Listing Status: Open
Position Summary
- Company: South African Broadcasting Corporation (SABC)
- Industry: Media, Broadcasting, and Communications
- Job Category: Graduate Programme / Sales Internship
- Location: South Africa (National – across various provinces)
- Contract Type: 12-Month Fixed-Term Internship
- Remuneration: Monthly stipend (aligned with SABC internship policy)
- EE Position: Yes (Employment Equity candidates encouraged)
- Closing Date: [Not specified – Apply early]
Introduction
The South African Broadcasting Corporation (SABC), the nation’s primary public broadcaster, continues to be a leading source of entertainment, news, and education for millions of South Africans. With a vision to become the credible voice and face of the nation and the continent, SABC is offering a valuable opportunity to graduates through its Sales Assistant Graduate Programme 2025.
This 12-month internship is designed to provide graduates with real-world experience in the SABC Sales Division, helping to implement key business initiatives and drive revenue growth. The programme is perfect for individuals with a National Diploma in Office Administration, Sales, Marketing, or Communications, who are ready to launch their careers in a dynamic, media-focused environment.
Interns will work closely with internal teams, provincial sales managers, and account executives to support daily operations and client relations across the country.
Job Description
The Sales Assistant Graduate Programme will immerse participants in the day-to-day functions of the Sales and Marketing Division. Interns will provide operational and administrative support to ensure the efficient delivery of sales objectives. You will be actively involved in internal client coordination, after-sales support, event logistics, and more.
Key responsibilities include:
- Building and maintaining internal and external communication channels for efficient delivery
- Responding to client calls, emails, and walk-in queries with professionalism
- Directing sales leads to the appropriate sales team member
- Managing and updating client databases and ensuring accuracy
- Assisting with promotional campaigns and trade marketing initiatives
- Preparing reports and compiling data for weekly and quarterly sales meetings
- Facilitating SAP tasks including purchase requisitions, travel bookings, and service entry sheets
- Ordering and managing departmental stationery through SAP
- Coordinating events, client meetings, and internal workshops
- Managing the movement of funds for travel, refreshments, and other operational needs
- Providing administrative support such as filing, scanning, and minute-taking
- Working with account executives to ensure term sheets and other documentation are complete
- Tracking daily and weekly booking figures and sales trends
- Managing internal platforms and handling queries about SABC’s media services
- Liaising with procurement and ensuring compliance with governance procedures
Interns will be expected to participate fully in their provincial Sales team’s activities and contribute proactively to both strategic and operational outcomes.
Ideal Candidate
The ideal candidate for the SABC Sales Assistant Graduate Programme is a recent graduate who is:
- Passionate about broadcasting, media, and communications
- Energetic, professional, and enthusiastic about learning new skills
- Comfortable in a client-facing or administrative support role
- Organized, punctual, and results-driven
- Able to maintain confidentiality and manage sensitive information
- Willing to adapt to a high-paced corporate media environment
- A natural problem-solver with a can-do attitude
- Open to feedback and committed to continuous learning
This opportunity is ideal for someone looking to build a strong foundation in media sales, account management, or administrative support within the broadcasting sector.
Role Responsibility
In this role, interns will:
- Assist the Sales and Marketing team with scheduling, planning, and client service
- Prepare materials for presentations, client briefings, and campaign tracking
- Liaise with internal departments (e.g., Procurement, Finance, and Traffic)
- Manage the diaries and appointments of account executives and provincial managers
- Respond to internal and external requests efficiently and professionally
- Ensure smooth execution of daily operations in the provincial sales office
- Support event planning and logistical coordination for sales meetings
- Help resolve client complaints or queries, escalating when necessary
- Collaborate with marketing to implement trade promotions and advertising strategies
- Track team performance and collect sales expense data for reporting
- Take and distribute minutes for meetings, ensuring task follow-up
- Work closely with SABC’s platforms to assist clients and account executives with audio/visual requirements
This is a diverse and interactive role that touches multiple parts of the sales cycle.
Skills and Attributes
To succeed in this internship, candidates should display the following skills and personal traits:
- Communication Skills: Clear written and verbal skills in professional environments
- Customer Orientation: A positive, service-driven approach to internal and external clients
- Computer Literacy: Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Organizational Skills: Ability to handle multiple tasks and work under pressure
- Listening Ability: Understanding client needs and following instructions carefully
- Numeracy Skills: Confidence in working with data, reporting, and expense tracking
- Problem Solving: Ability to resolve issues quickly and effectively
- Proactivity: Takes initiative to support team tasks without needing direction
- Team Collaboration: Comfortable working in a team, supporting group goals
- Planning & Time Management: Reliable with appointments, deadlines, and workflow
Interns are expected to act as ambassadors of SABC values and demonstrate integrity, accountability, and professionalism in all engagements.
Qualifications and Minimum Requirements
To qualify for this graduate programme, applicants must meet the following minimum criteria:
- National Diploma (NQF Level 6) in one of the following fields:
- Marketing
- Sales
- Communications
- Office Administration
- Strong computer skills (Microsoft Office Suite)
- Demonstrated understanding of governance procedures within corporate or public institutions
- Passion for the media industry and commitment to customer satisfaction
- Willingness to adapt to diverse tasks and operate under high expectations
Candidates from designated Employment Equity groups are especially encouraged to apply.
How to Apply
Interested applicants should submit the following documents:
- Updated CV
- Certified copy of ID
- Certified copies of academic qualifications and transcripts
- Cover letter (recommended) explaining your interest and alignment with the programme
Applications should be submitted via the official SABC Careers Portal or delivered to the relevant SABC Provincial Office depending on the advertised channels.
Late or incomplete applications will not be considered. Only shortlisted candidates will be contacted for interviews or assessments.
Final Note
The SABC Sales Assistant Graduate Programme offers more than just a foot in the door—it provides meaningful career development in one of the continent’s largest broadcasting organizations. With hands-on exposure, mentorship, and access to real projects, this programme is ideal for recent graduates eager to learn, grow, and thrive in the world of media sales.
If you’re ready to begin your professional journey in a dynamic, purpose-driven environment, apply now and become part of a team that informs, educates, and entertains South Africa.
Click here to Apply SABC internships 2025